NRD Capital is based in Atlanta with outposts in New York City, Dallas, Johannesburg, and Toronto. Led by a seasoned investment team and backed by a deep bench of seasoned operators, NRD Capital guides its portfolio companies through strategic and sustainable growth.

NRD Capital was built by operators who sought out ways to add value to companies beyond simply providing capital. The firm's focus on innovation, technology, and outstanding unit economics, combined with an operator-centric approach, has led to rapid growth. With a primary focus on franchising and consumer services businesses, NRD Capital uniquely infuses both capital and operating experience into its investments.

Helping others improve their quality of life is a defining ethic of both founder Aziz Hashim and the NRD Capital team. Through the NRD Foundation ("NRDF"), NRD Capital supports non-profit and for-profit international organizations that create entrepreneurs, foster financial independence, and power academic research focused on franchise entrepreneurship.