What Drives Us?
We believe that sustained franchise growth is an outcome of franchisee success. Our investment approach focuses on building solid unit economic models for our franchisees, while adhering to a strong value system. We believe when franchisees and franchisors work together in a spirit of partnership, all parties win.
NRD has earned its credibility by growing great companies.
WHO WE ARE
NRD Capital occupies a unique niche in franchise equity investments. Our fund buys small to medium sized franchisors and applies our multi-unit and operating expertise to grow their brands. We look at franchise companies not just as financial vehicles but as living entities in which concept founders and franchisees have invested significant amounts of time and resources. Our goal is to use our operational and financial expertise to position high quality brands for accelerated growth.
Our team has over 75 years of franchise experience from single store operations to public company management. Collectively, the team has been involved in 20 brands including top global brands such as Popeyes, Burger King, Snap Fitness and Domino's as well as regional brands such as Moe's Southwest Grill, Pet Valu, Super Wash and local startups such as Urban Grounds and Tutor Force. Our experience encompasses every area of the franchise business model from sales, financing, and real estate development to operations, marketing, HR, and technology through to successful exit strategies.
The core pillar of NRD's strategy is to invest in brands where franchisee success is the central value. NRD invests in brands that meet the criteria of our proprietary model, known as Own It!©, which incorporates "The 5 Ps" (product, profit, people, processes, and partnership). Own It! establishes a clear focus on franchisee success.
We thrive on opportunity. We are particularly interested in restaurants (all formats), wellness and beauty, education, senior care, and healthcare. However, any brand with exceptional products/services and unit economics are always of interest.
We are seeking brands that have achieved proof of concept as defined by: unit economics, geographic diversity, and franchisee satisfaction.
Our team has placed numerous franchised concepts throughout the world, and as a result, we have no geographical boundaries. We welcome opportunities from non-US brands and plan on taking our US brands international.
Our fund has the capacity to make equity investments from $3MM up to $25MM