What Drives Us?
NRD’s mission is to partner with brands that offer superior products and compelling unit economics and help them grow to their fullest potential using the power of franchising.

PHILOSOPHY

We believe that sustained franchise growth is an outcome of franchisee success. We concentrate on building solid unit economic models for our franchisees, while adhering to a strong value system. We believe when franchisees and franchisors work together in a spirit of partnership, all parties win.


NRD has earned its credibility by growing great companies.

WHO WE ARE

OUR FUND

NRD Capital occupies a unique niche in franchise equity investment: our investors are primarily multi-unit franchisees. In other words, we are operators. We look at franchise companies not just as financial vehicles but as living entities in which concept founders and franchisees have invested significant amounts of time and resources. Our goal is to use our operational and financial expertise to position high quality brands for accelerated growth.

OUR MANAGEMENT

At NRD Capital, our team has over 75 years of franchise experience from single store operations to public company management. Collectively, the team has been involved in 20 brands including top global brands such as Popeyes, Burger King, Snap Fitness and Domino's as well as regional brands such as Moe's Southwest Grill, Pet Valu, Super Wash and local startups such as Urban Grounds and Tutor Force. Our experience encompasses every area of the franchise business model from sales, financing, and real estate development to operations, marketing, HR, and technology through to successful exit strategies.

OUR MOTIVATION

The core pillar of NRD's strategy is to invest in brands where franchisee success is the central value. NRD invests in brands that meet the criteria of our proprietary model, known as Own It!©, which incorporates "The 5 Ps" (product, profit, people, processes, and partnership). Own It! establishes a clear focus on franchisee success.


INVESTMENT PROFILE

SECTORS

We thrive on opportunity. We are particularly interested in restaurants (all formats), wellness and beauty, education, senior care, and healthcare. However, any brand with exceptional products/services and unit economics are always of interest.

STAGE

We are seeking brands that have achieved proof of concept as defined by: unit economics, geographic diversity, and franchisee satisfaction.

GEOGRAPHY

Our team has placed numerous franchised concepts throughout the world, and as a result, we have no geographical boundaries. We welcome opportunities from non-US brands and plan on taking our US brands international.

SIZE

Our fund has the capacity to make equity investments from $3MM up to $25MM


Brand Experience


OUR TEAM

  • SUSAN E.
    BETH

    Operating Partner

  • ANDY
    BHAYANI

    Chief Financial Officer

  • AZIZ
    HASHIM

    Managing Partner

  • HARRISON
    PRICE

    Senior
    Advisor

  • SCOTT
    SCHUBIGER

    Operating
    Partner

  • BRIANNA
    WILLIAMS

    Director of
    Investor Relations

NRD has earned its credibility through operational excellence.

MEDIA ROOM

Aziz is currently featured on this month’s cover of Franchise Times. The feature story broke the news on how Aziz has become the first Multi-Unit Franchisee to launch a franchisee-managed equity fund.

CONTACT US

We’ll be in touch shortly!

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