Amy Phillips

Operating Partner

Amy Phillips is a dynamic marketing executive with more than 20 years of experience working with some of the world’s leading family entertainment brands like Pepsi, Dave & Buster’s World Headquarters, Main Event Entertainment, Drive Shack and most recently Altitude.

As an award-winning leader, strategist and marketer, Amy has successfully developed industry changing consumer promotions and launched brand concepts that have served to positively reimagine the entire family entertainment experience.

As an executive strategist to leading private equity companies navigating brand acquisition, she has consistently exceeded revenue goals while simultaneously increasing overall brand growth. Currently, Amy leads Altitude as the Chief Marketing Officer credited with strong strategic growth, enhanced digital and in-park experiences, compelling new guest offerings and best-in-class guest services training. In addition, she supports franchising development and operational best practices, leveraging her years of industry experience and a wide breadth of vendor relationships.

Amy’s campaigns have yielded incredible honors such as the American Marketing Association’s (AMA) New Product Launch and AMA Marketer of the Year. Having pioneered teams that seamlessly integrate sales and marketing to create true brand ambassadorship, Amy has consistently produced year over year growth, exceeded revenue targets and led brand innovation.

Fueled by her high energy attitude and relentless approach to being the best, Altitude is poised for continued success as Amy continues to push the boundaries of marketing, brand messaging, and guest optimization – all in the name of driving revenue and overall growth of the Altitude brand.